Yasmine Creese-Brown, Founder of the JUICE Game: Remember the Lemonade Stand that Sparked Entrepreneurship?

Yasmine is the founder of the JUICE game: a roll-and-move tabletop board game that playfully exposes math skills. The purpose of the game is to take over the lemonade-stand industry around the city, by answering the most math questions correctly, combined with a tad bit of luck. There’s also an interchangeable beginners deck, sold separately, for the kiddos who are currently learning addition and subtraction. The game includes a unique board game design, 4 pawns, 30 math-filled questions, 30 action cards, 20 trading tokens, game money and instructions. Given how big of an effect the pandemic has had on children and learning, Yasmine hopes that the JUICE game can serve as a fun way to learn with family and friends.

FWM: You began your career in banking. Tell us about your background. 

I was the first born of 3 in Brooklyn, NY and grew up in Albany, NY.  I moved to California when I was 13 and went to middle school and high school in sunny Fresno, California. I graduated in the top 10% of my class. Once it was time to leave the nest, I went off to attend American University in the Washington D.C. area and graduated with a B.S. in Accounting. In order to gain a better sense of my career aspirations, I joined a pre-professional development program that exposed me to opportunities on wall street and main street. Once I graduated from American University, I went straight into banking and worked for HSBC bank, where I obtained the Series 7 and 63, also known as the General Securities Representative Exam. Soon after, I landed a Hedge Fund Accounting position and accounted for 12 portfolios, which had a net asset value of around $1.5 billion. It didn’t take long for me to realize that there weren’t many women who looked like me in the industry. Discouraged but not quite ready to call it quits on Wall Street, I took on a position at the same non-profit that helped me break into banking.

FWM: Tell us about your work with the nonprofit that helped you get your break in banking.

Over the past 4 years I’ve helped hundreds of students strengthen their interview skills and refine their career goals to land their dream job after graduating college. I typically have a cohort of students that total between 300-500 students. We have a curriculum implemented into the program that is used to help refine the students’ interview skill sets. I also conduct 1-on-1 coaching calls with all of my students to provide guidance and feedback on their performance. The most rewarding part of my job is receiving good news from the students that they’ve landed their dream internship.

FWM: What led you to launch the JUICE Game? 

Although my career has changed, my love for math did not. I’ve always considered the challenges of math to be fun and found a way to incorporate it into a board game that parents can enjoy with their kids.

“JUICE Game was perfectly crafted for game night. Parents can play with their kids to help accelerate their kid’s math skills, while having fun.”

FWM: How does the JUICE Game put fun into math? 

JUICE Game is a roll-and-move tabletop board game that playfully exposes math skills. The purpose of the game is to take over the lemonade-stand industry around the city, by answering the most math questions correctly, combined with a tad bit of luck. The more you answer the questions right, the better chances you have of winning the game. JUICE Game really motivates you to perfect your core-math concepts and skills. 

FWM: Do you think the JUICE Game will spark future entrepreneurs? 

I do think that JUICE Game will spark future entrepreneurs. As cliche as it is, a lemonade stand is a common way for children to learn about business. My goal is that this math filled game will inspire children to take it a step further and explore entrepreneurship.  

FWM: Why is the JUICE Game a great gift? 

JUICE Game was perfectly crafted for game night. Parents can play with their kids to help accelerate their kid’s math skills, while having fun. The more you play, the more muscle memory is used to perfect core-math concepts. There’s also an interchangeable beginners deck, sold separately, for the kiddos who are currently learning addition and subtraction. The game includes a unique board game design, 4 pawns, 30 math-filled questions, 30 action cards, 20 trading tokens, game money and instructions. Given how big of an effect the pandemic has had on children and learning, my hope is that the JUICE game can be a fun way to learn with family and friends.

Please share your social media.

JUICE Game’s website: www.juice.games

JUICE Game’s Instagram: @thejuicegame

JUICE Game’s Facebook: @thejuicegame

JUICE Game’s website: www.juice.game

Yasmine’s Instagram: yasmine_Imon

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