Known as The American Mermaid®, formally coined The Florida Mermaid®Emily Alexandra Guglielmo has made a splash a as a go-to model for all things under water. Popular at parties themed towards our favorite mythological water creature, Emily has made a name for herself at the biggest celebrations. Emily has taken her passion for the ocean to her luxury cosmetic and beauty line, Emily Alexandra Cosmetics.
FWM: Emily Alexandra Guglielmo, welcome! How did you become known as, “The American Mermaid”?
Growing up in Florida, my father always took me and my sister, along with my girlfriends to the beach every weekend. That’s where we would catch scallops with our hands and find sand dollars with our toes! I was a natural, born mermaid, and very good swimmer. At the age of 22, I decided to pursue my dreams and become a real-life mermaid where people started to reach out to me organically once I made my basic website, and wanted to hire me for children’s birthday parties, shows and performances and featured guest appearances! I started traveling throughout the state, and then began to travel to different states out of Florida, so I started off as The Florida mermaid which I trademarked. Then I quickly transitioned into The American Mermaid which I trademark as well. You definitely need to be a good swimmer, and have a great breath hold… But no matter what anyone can be a Mermaid as long as they start somewhere and get training!
FWM: Tell us about Emily Alexandra Cosmetics and what makes your products unique.
Emily Alexandra Cosmetics is authentically pure and tailored around the imagery of the sea and the love of water in general! The love for water safety, water conservation, ocean conservation, and bringing drinking water to Emerging Nations in new and innovative ways. For every purchase from the cosmetic company, a portion goes back into supportingwater.org which is a nonprofit organization that I founded where I find and raise money to bring a drinking water to emerging nations.
FWM: The creativity of your packaging is simply stunning. Tell us about your creative process when designing your products.
I have gone through evolutions of the packaging. As I was thinking of what the packaging should look like, I wanted to have the packaging stand out immediately to the eye, and resemble who I am, what the brand is, and what we stand for immediately just by visualizing the package quickly.
I really love when you look at say, the mermaid tail, under the water, and in essence the purity of the formula and innovation of the ingredients in products in totality. I can’t wait for you to see the new and improved packaging and formula coming out 2023! I am forever advancing with my formulas and packaging just as I am in my life personally.
FWM: You dazzled investors on Entrepreneur.com’s Shark Tank style show. Tell us more.
I am a professional actor, and I am with a talent agency out of Tampa, Florida. They sent a casting asking if I would be interested as an entrepreneur to come on a new show, which is the similar concept to Shark Tank where I can pitch my product and hopefully get investors. Since I have a cosmetic line called Emily Alexandra Cosmetics, and I absolutely love the show, Shark Tank… I thought, why not, and I submitted myself! I didn’t think they would possibly choose me just because there are so many individuals submitting daily, but when I sent myself tape, I knew that I was very passionate and authentic in my self tape, which gave me the confidence that I knew that they would at least be intrigued by me. Sure enough, a month later, they called me back for an interview, I did two interviews via Zoom… and then I was booked. The filming was a full day long from 9 to 5 and was in South Florida. They really loved my charisma and the fact that I was a professional mermaid, and I was very social, outgoing and colorful ( I think that’s why they put me last on the episode for a grand finale… lol ) now even though I did not get an investor at that moment, I felt very confident in the feedback, and I could tell they really liked me with how they portrayed themselves with me and their dynamic and elaborated on their feedback to myself. What an incredible, inspiring, once in a lifetime experience. The entire production team was so genuine and made me feel right at home, which made the experience that much more pleasurable and memorable.
Check it out here:
Will a Professional Mermaid’s Business Idea Sink or Swim? (entrepreneur.com)
FWM: Your Instagram has 500K followers. How do you keep your content fresh?
I feel I am ever-learning new trends, and I am constantly trying to keep up with posting. I’m still not the greatest influencer lol but I try to keep the colors relevant so it’s eye-catching on my page, and even though I don’t post every day, or even every week for that matter, I make sure that when I post it’s relevant to what’s going on in my life currently. I make sure it’s something special so people can have a glimpse of what’s going on with me and to make them feel more relatable and closer to me. One thing I have realized in my journey on social media is, not everything is as it is perceived. There are a lot of people that put on a poker face and put really superficial content to make them seem better than they really are, and I just don’t want that for myself. If I can be as authentic as I can, the better!
FWM: What is trending? What are your top-sellers with Emily Alexandra Cosmetics?
My top-sellers are the Lipstick and Sunkissed pearl drops. The sun kissed pearl drops are liquid highlighter which you can put all over your body. All products have 30+ % ocean-safe SPF inside them while being water-resistant, sweat-resistant, vegan, cruelty-free, ocean-friendly, clean ingredients. We constantly have specials, so please follow us on social media. If you sign up for the newsletter, you get an immediate 10% off your first purchase.
FWM: Tell us about your plans for New Year’s Eve.
Every New Year’s Eve I always write down my New Year’s resolutions and New Year’s goals, and I say it out loud to the universe at night when the stars are out leading up to midnight! I also like to fold up and tape it to a Chinese lantern and light it up, so it goes up into the sky. You’ll be surprised… someone might find it as it dimmers down at a different location. I remember being in high school and seeing a Chinese lantern come down, and there was a special note on it, and it truly changed my life with what the meaning of prosperity and Faith means! I also like to put on the big ball drop that’s on TV every year and is hosted in New York City.
FWM: What’s next for your brand?
We will be at launching next year 2023 in Israel, Europe, and Mexico.
FWM: Why is giving back important to you?
I make sure that it is absolutely paramount with the mission behind the make up and making sure we give back in meaningful ways. The only way you can bring more prosperity and success into your life, is when you give back, and truly give back from the bottom of your heart. Greed is totally old school and giving back is totally trendy!
FWM: Thank you Emily Alexandra Guglielmo. Please share your social media.
www.instagram.com/emilyguglielm
You can find all my other pages from this main page of mine. I would love if you followed me and shoot me a DM if you would like.
