Robin is the Founder & CEO of Beauty by Robin Studios, Professional Makeup Artist and Author. She coaches women to ignite their businesses by embracing their beauty. Her popular, On Camera Confidence Virtual Makeup Lesson will help you look, feel and appear more confident in all of your online media. You will meet with Robin up to 3 times to ensure you have the beautiful results your are looking for and that you are showing up aligned your signature brand!
FWM: Share your background as a Beauty Coach and Makeup Artist.
I attended Maine State Academy of Hair Design and received my Cosmetology license in 1989. In 1997 I became certified in Level 1 Color Training. From 2011 to 2017 I offered skincare and makeup services with Beauticontrol Products. In 2018, I started my journey with Cara Cosmetics. I became Certified in Custom Blending Foundation, Photography Makeup Application, Seasonal Updates, Bridal Application and Editorial Makeup Application. I have worked with Danielle Pease Photography doing headshots & mother and daughter photos. I worked at Body Graphics Studio owned by Stephanie Winship, and trained to apply lash extensions.
FWM: The pandemic has led many entrepreneurs to Zoom. How are you helping entrepreneurs look and feel good for Zoom?
Being on camera is a challenge. Between the lighting that is necessary and the cameras of today, they pick up every little detail! This is wonderful when it comes to clarity in our video and photos but not so good when it comes to our faces. I say this with all compassion. Many of us take care of our skin, buy nice makeup to look professional and to cover the imperfections in our skin. But what happens is when we go live, we can look washed out, or our imperfections still show through the makeup.
I help by offering techniques and systems that correct this issue. They work well with the camera and lighting to give an enhanced and flawless look for my client.
This allows them to be more vibrant and confident in the digital world.
FWM: What are key techniques you offer?
With my photography makeup training, I offer my clients direction and tools to achieve an on camera look. The last thing we want as professionals is something to go wrong with what we are sharing, teaching or presenting. When we see our camera presence, like on zoom, and there is something that doesn’t look quite right, it makes us less confident or distracted from our message. Distractions such as flashbacks, incorrect application or not using correct coloring can take away from the brilliance being shared. That becomes a distraction to the audience, team members or class and they may not hear what you are saying. I enjoy evaluating client’s facial features & their undertones and getting to know the client well, understanding their expectations, their work and their style. I offer them simple techniques that they can use to create and recreate a professional look that enhances their life and business.
FWM: You offer an On Camera Confidence Virtual Makeup Lesson. Tell us more.
This is my most popular offering! Clients love the one on one direction attention to details, and the interaction to ensure they are camera ready.
This program takes into consideration the whole person, their business, time available and what they want to achieve. It also considers what colors actually enhance their beauty. I feel we all have beauty and it is my job to reveal it
When a client is interested in scheduling, they can either schedule a discovery call to ask me questions or schedule their session.
Step 2 is gathering information. I send them a form to fill out so I can understand how I can help them achieve their goal of being on camera confident.
Step 3 we meet for a Q&A. This is a time where we clarify what the outcome will be and I put together a plan of action and suggestions.
Step 4 is application day!!! This is where it all comes together and we go through each step, form skincare to lip color.
I coach them to apply everything to enhance their features.
They receive a face chart that shows application and a recording of the session to review and repeat the process and follow calls from me. Following up with my clients is a joy as I get to see their smiles, progress and their confidence shining through!
FWM: You have helped many entrepreneurs, authors, and speakers to create a Signature Look & Personal Brand. What are some of the challenges people are facing?
I take the confusion and the disconnect out of the equation. There is something so powerful about the right application that delivers confidence to their very soul. The transition to online has made many uneasy and unsure of themselves. Never before have they watched themselves while giving a presentation. Now they have their own face staring back at them and if they are not confident in their complexion, it is going to eat at them, distract them and then nervous habits show up. When they enter my services, they learn how to leave those distractions behind, how to look and feel confident on camera and tips to end distraction.
The other thing they learn is to show up consistently to create recognition with their followers.
FWM: Tell us about your group coaching program.
Brilliance, Beauty & Branding takes clients from here to unstoppable! We deep dive into Who you are! This may sound simple but honestly, but who does this?
We are all so busy trying to be or become and are just moving forward without looking inward.
We all have outer beauty but I believe that when we take the inner beauty and the outer beauty combined, we can become an unstoppable force in our life and business!
Many of these inner secrets will give you the courage and the confidence you are seeking! Through this 6 week program, we will unlock and reveal your inner beauty together.
FWM: Please share your links.
I have a group coaching program
https://beautybyrobinstudios.podia.com/brilliance-beauty-branding
and a 1 on 1 class
https://beautybyrobinstudios.podia.com/virtual-makeup-lesson
